Reason #1 – It’s an online brochure
Why spend your hard earned money on printed brochures when many of them will simply end up on a shelf, or worse, in the bin. Your website can serve as an online brochure where potential clients can view your product or services at any time. Moreover, you can update this brochure in an instant, with no reprinting and distribution costs.
Reason #2 – Larger market share
Over 2.5 billion people surf the web every day. 80-90% of these individuals have used the web for a business transaction or contact. Having a website will neatly place you into this ever growing market.
Reason #3 – Business value
Having a live, well designed website can open up some very important doors, such as receiving a business loan or grant from the bank, or install confidence in a potential client or business partner.
Reason #4 – Influence
A website with a good user interface and user experience can convince a web surfer to stop on your page and buy what you are selling
Reason #5 – Show off your service or product
With a well designed website you can showcase your products and services to look desirable and encourage viewers to make that critical transaction or contact
Reason #6 – Rejuvenate your business goals
When creating your website you will be able to re-grasp what the essence of your company or organisation is and refocus your business goals.
Reason #7 – The future of retail
A website can match and even out perform a traditional high street store, being able to sell to any location on the planet with no extra overheads.
Reason #8 – 24/7
Your company website will be online and ready to trade every minute of every day, with nobody needed to open and close your business doors.
Reason #9 – Communication with customers
Using your site as a blog or newsfeed you can update your loyal customers on the newest offers, products, promotions, events, photos, or any other content.
Reason #10 – Marketing
With ever more plugins and platforms being created you can corner your market with the latest technology and use the internet to its full potential using low cost techniques.
Reason #11 – Customer support
Customer service can be handled online in an instant by simply providing a ticketing system, feedback form or even just a frequently asked questions page.
Reason #12 – Email@yourwebsite.com
Having a personalised email is essential in this day and age. It shows that you have spent the time and effort to make your customers experience as simple to remember as possible
Reason #13 – Press releases
Press releases can be sent out to a vast number of people in the click of a button. All you need is a simple opt in system and you can reach out to hundreds or may be even thousands of clients with your frequent updates.
Reason #14 – Sole trader
Having a well designed website can run your business for you. You could be a large company or a one-man-band, it doesn’t matter. Your website can handle multiple transactions per minute without any labour costs.
Reason #15 – It’s a personal thing
Your website can be as diverse and niche as you want and it will still get found. A simple google search will place your product or service under the eyes of your target markets and audience.
Reason# 16 – Connect with other website owners
Having your own website and maintaining it yourself automatically classes you as a webmaster…cool huh! But what’s more impressive is you can reach out to other webmasters and reach mutual benefit from swapping information and even linking to each other, bringing in even more traffic.
Reason #17 – Your online backup
You can always use your website to fall back on during a meeting or discussion. Perhaps an article you have written or a product description that is freely available to back you up after a meeting or conversation.
Reason #18 – Be your own boss
You can start a business all by yourself and yet with a well designed website you can give the impression you are a multi faceted corporation. This impressive boost can make all the difference in today marketplace.
Reason #19 – Free time for other interests
With your website working 24/7 for you online, this can allow you to focus your energy and time on other parts of the business that need attention, or even some much eared time with your family and friends.
Reason #20 – Instant credibility
Having a well designed website, including a great user interface and user experience, you can instantly install faith and reassurance with your online markets. If your website can portray good service and an unbeatable product then you pretty much have the control over your competition.
So… do you need a website?
Even if you can think of a couple of reasons why you shouldn’t (I cant think of any as I’m typing) surely this doesn’t outweigh the 20 great reasons why you should!