20 Reasons Your Business Needs a Website
Why does a business need a website? These twenty benefits cover communication, credibility, marketing and everyday customer support.
Reason #1 – It’s an online brochure
Why spend your hard earned money on printed brochures when many of them will simply end up on a shelf, or worse, in the bin. With professional web design, your website can serve as an online brochure where potential clients can view your product or services at any time. Moreover, you can update this brochure in an instant, with no reprinting and distribution costs.
Reason #2 – Larger market share
People use the internet to research products, compare services and contact businesses. A website gives potential customers a place to learn about your offer and decide whether to get in touch, including people beyond your existing local network.
Reason #3 – Business value
A well-designed website can help potential clients and business partners understand your services, experience and contact details. It supports a professional presentation of your business, though it does not guarantee finance, grants or a particular commercial outcome.
Reason #4 – Influence
A website with a good user interface and user experience can convince a web surfer to stop on your page and buy what you are selling
Reason #5 – Show off your service or product
With a well designed website you can showcase your products and services to look desirable and encourage viewers to make that critical transaction or contact
Reason #6 – Rejuvenate your business goals
When creating your website you will be able to re-grasp what the essence of your company or organisation is and refocus your business goals.
Reason #7 – The future of retail
A website can match and even out perform a traditional high street store, potentially reaching customers beyond your local area, subject to delivery costs and other operating requirements.
Reason #8 – 24/7
Your company website will be online and ready to trade every minute of every day, with nobody needed to open and close your business doors.
Reason #9 – Communication with customers
Using your site as a blog or newsfeed you can update your loyal customers on the newest offers, products, promotions, events, photos, or any other content.
Reason #10 – Marketing
With ever more plugins and platforms being created you can corner your market with the latest technology and use the internet to its full potential using low cost techniques.
Reason #11 – Customer support
Customer service can be handled online in an instant by simply providing a ticketing system, feedback form or even just a frequently asked questions page.
Reason #12 – Email@yourwebsite.com
Having a personalised email is essential in this day and age. It shows that you have spent the time and effort to make your customers experience as simple to remember as possible
Reason #13 – Press releases
Press releases can be sent out to a vast number of people in the click of a button. All you need is a simple opt in system and you can reach out to hundreds or may be even thousands of clients with your frequent updates.
Reason #14 – Sole trader
Having a well designed website can run your business for you. You could be a large company or a one-man-band, it doesn’t matter. Your website can handle multiple transactions per minute without any labour costs.
Reason #15 – It’s a personal thing
A website can address a specific audience or specialist service. Relevant content and sound SEO fundamentals can help search engines understand your pages, although publishing a site does not guarantee that it will rank for your target searches.
Reason# 16 – Connect with other website owners
Having your own website and maintaining it yourself automatically gives you a direct role in managing your online presence. You can reach out to other webmasters and reach mutual benefit from sharing useful information and relevant resources that help visitors discover related businesses.
Reason #17 – Your online backup
You can always use your website to fall back on during a meeting or discussion. Perhaps an article you have written or a product description that is freely available to back you up after a meeting or conversation.
Reason #18 – Be your own boss
You can start a business all by yourself and yet with a well designed website you can give a clear, professional presentation of the services you offer. This impressive boost can make all the difference in today marketplace.
Reason #19 – Free time for other interests
With your website working 24/7 for you online, this can allow you to focus your energy and time on other parts of the business that need attention, or even some much eared time with your family and friends.
Reason #20 – Instant credibility
Having a well designed website, including a great user interface and user experience, you can instantly install faith and reassurance with your online markets. If your website can portray good service and an unbeatable product then you pretty much have the control over your competition.
So… do you need a website?
Even if you can think of a couple of reasons why you shouldn’t (I cant think of any as I’m typing) surely this doesn’t outweigh the 20 great reasons why you should!
Contact Dreamkatcha today to discuss a start up business, web design or logo design project.
Considering social media alone? Read our comparison of a website versus a Facebook page.