1. VAIO

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On closer inspection of this logo design you will notice that not only does it spell the word VAIO, but it also depicts the digital and analog symbols.

2. Baskin Robbins

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Baskin Robins AKA 31 flavours hit the jackpot with their logo design. Imagine their delight when the designer turned their initials into the exact amount of flavours they supplied!

3. Mitsubishi

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History, mythology and family crests are all deep rooted into this superbly designed logotype. Containing the the three-diamond crest belonging to the Iwasaki family and the three-leaf crest of the Tosa Clan. Representing reliability, integrity and success are the three diamonds.  In addition to that the word “Mitsubishi,” translates to “mitsu” (three) and “hishi” (water chestnut, used in Japan to mean diamond shape.

4. Northwest Airlines

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Look again at the NW in the circle of this logo. It also resembles a compass pointing to the northwest.

5. Amazon

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Initially when looking at this logo you may be thinking that the clever part is a smiley face, insinuating that Amazon like to make all of it’s customers happy. But look a little closer and you will see that it’s actually pointing from A to Z, as Amazon sell everything from A to Z.

6. McDonald’s

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Probably one of the most recognised logos in the entire world, and yes, the “M” does stand for McDonalds. But when McDonalds wanted to change their logo in the 1960’s, design consultant and psychologist Louis Cheskin advised against it stating that customers unconsciously identified the logo as “symbolism of a pair of nourishing breasts”.

7. Google

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Google wanted to show the world that they don’t play by the rules by using all primary colours except the “L” which is a secondary colour. Also using block colours and type to portray the fact that they are playful, a nod to childhood.

8. Tostitos

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The middle T’s in this logo represents two individuals sharing some tortilla chips and salsa.

9. Elefont

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Look closely at the negative space in the main logotype – it’s an elephant’s trunk!

10. Hope for African Children Initiative

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The logo encompasseses two different images in positive and negative apse. look at the orange areas and it’s an adult and child. Look at the white space and it’s an outline of Africa.

11. Toblerone

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Notice anything? Toblerone originated from a town in Switzerland called Berne. it is also renowned for its bear population.

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12. Pepsi

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Pepsi spent $1 million with Arnell Associates to redesign their logo on the left, to the new one on the right. Leaked documents propose that the new logo It proposes that the new logo draws on Feng shui, the Renaissance, the Earth’s Geodynamo and the theory of relativity. Please email me if you know what they are talking about!

13. IBM

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The white lines passing through the blue parts of the logo give the appearance of the equal sign in the lower right corner, signifying equality.

14. Goodwill

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When the “g’ in Goodwil is placed in the top right-hand corner of a box it resembles a smily face.

15. Spartan Golf Club

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This has to be one of the cleverest logo designs I have ever seen. Look one way and its a golfer swinging a club. look again and it’s a spartan soldier in his helmet.

16. Unilever

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Plenty going on inside this logo. Look closely and you will see tiny symbols representing nearly everything that Unilever are involved with.

17. Toyota

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The three ellipses in the symbol section of the Toyota logo stand for  three hearts: the customer, the product, and the heart of progress in the field of technology.

This symbol can also spell out all of the characters in the typed version of the logo.

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18. BMW

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The blue and white colours of this logo are originally from the national colours of the Bavarian state, but as using these colours in a manufacturers logo was illegal so they are reversed. Most people identify this logo as a propeller, but the logo was designed in 1917 but propeller association wasn’t until 1929 when it was featured next to an aircraft in an advert.

19. Sun Microsystems

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Look closely at the symbol part of this logo and you will discover that the word “sun” is written in every direction.

20. Wendy’s

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If you look at Wendy’s collar you will see the word “MOM”. This is in place to make you associate their food with good ole home cooking form mum.

21. The Bronx Zoo

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Look at the negative space between the giraffes legs and you will notice there is a city skyline.

22. Coca Cola

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When Coca Cola discovered that part of its logo looks like the Danish flag, famed as the happiest country in the world, they set up a media stunt in Denmark’s national airport to promote their products.

Still can’t see the flag? see below.

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23. FedEx

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Another clever use of negative space in the FedEx logo design. The white space in the “Ex” section of the logo is a forward facing arrow,  signifying the company’s forward-thinking ways and outlook towards the future.

24. Presbyterian Church

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Religion is rife with symbolism, so would you be surprised to learn that the Presbyterian church logo has EIGHT hidden symbols in it? How many can you find?

Many different logos all rolled into one here. A total of eight hidden symbols within the Presbyterian church logo.

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Did you find all eight?

25. Eighty20

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You will need to know your binary to see the hidden part of this logo. Your not missing  much if you don’t – the blocks represent eighty two running left to right on the two lines.

26. LG

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The circle in this logo represents the world and the red symbolises friendliness. The face inside centres humanity above all else. As for the packman reference by moving the nose of the face upwards to become pacman’s top jaw…who knows!

27. Adidas

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Initially Addidas’s three striped logo didn’t stand for much at all. During the 90’s it was redesigned to resemble a mountain signifying the obstacles people need to overcome.

28. Häagen-Dazs

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Creator Reuben Mattus actually created this word from nowhere to make it “Danish-sounding,” It actually doesn’t mean anything in any language.

29. NBC

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Yeah, it’s a peacock, but did you ever wonder why it has so many colors? That’s because, during the ’50s, NBC’s owner was RCA and they had just begun to manufacture color televisions. Since RCA wanted people still watching on black-and-white TV to know what they were missing, NBC created a colorful logo to adapt to the new technology.

It’s a peacock if you hadn’t already spotted it. But during the 50’s the company was owned by a colour television manufacturer (RCA) who wanted people still watching on black and white sets to see what they were missing.

30. Audi

logo-design-30The four hoops in this logo represent the four companies that formed the initial company in 1932: DKW, Horch, Wanderer and Audi