Simplicity is key to a successful web design.
The main advantage with this theory is achieving an easy to read and
straightforward to navigate website. This is key to encourage the
staying power of your website visitors.
To attain this simple web design, there are essential five rules to
adhere to; the 20-80 rule, element elimination, being concise, adoting
the “above the fold” element and focusing on the colour scheme. By
abiding by these simple guidelines you can steer your websites design
inside the industry standards when it comes to layout, user experience
and user interface.
Paying too much attention to detail with every aspect of your own
website is an easy and common mistake to make. This can result in a
website that is too busy to enable the visitor to focus on the necessary
elements of your business, such as your product range. Therefore one of
the foremost things to do when building your website, is to define the
important elements and focus on such. The 80-20 rule is an important
tool to hel you achieve just that; 20 percent of the site’s elements
should deliver 80 percent of the overall usefulness of the site.
Eliminate unnecessary elements
Thereby adhering to the 80-20 rule, you can eliminate unnecessary
elements to reduce the cluttered effect on your website. This will in
turn help your visitors to remain focused whilst browsing your website.
They are presented with an easy to read and straightforward to navigate
website and therefore boosting their staying power.
Being concise with your website will further reinforce the above two
mentioned rules. It eliminates the opportunity to confuse your visitors,
reducing the chance of distraction to your selling range of products
and most importantly affirms they staying power to your website. Pages
of your website that have similar content can be fused together,
creating a one page information that is concise and easy to digest.
Above the fold
“Above the fold” refers to what the readers can initially see on their
screens without having to scroll down. Thus it is crucial to have the
majority of the most engaging information on this area of the first page
of your website. It is your opportunity to attract the reader’s
attention and to entice them to further explore your page, by wanting
and needing to scroll down the page. Small tip to help you achieve just
that is to reconsider the size of your font, headers, pictures and
Colour scheme is an important topic in many subject matters. It is also
an important ellemnt to focus on when refering to your website. Again,
simplicity is key. An over colourful website might at first seem to be a
good idea but when considering it from a reader’s perspective, it isnt
quite so. An over colour stimulate page where the reader is trying to
focus on the written content of your website could cause them
distractiona nd most importantly hurt their eyes. if the latter happens,
you simply lose your reader. Therefore you may prefer to use different
shades of your chosen colour or even just using the more tradional balck
and white scheme.
Using the above rules, could help boost your visitor number to your
website and most importantly maintain their staying power. It enables
you to have a simple website that is still attractive to your potential
Contact Dreamkatcha today to discuss a start up business, web design or logo design project.
Although my range of clients is both national and international, I am proud to support local businesses and are happy to offer extended services for them. This includes being able to meet up and discuss your project at length. I can also visit your location and offer in-house training and even set up your devices for you to access your emails.