Who Remembers Cow Gum? This is How We Did It

Image Source: http://www.forgottenartsupplies.com/?what=artifacts&image_id=272

At one time, Cow gum was part of many drawing offices for paste-up work. We at Dreamkatcha remember using it for nearly every logo design project and other graphic artworks.

In our previous article on classic album covers using Comic Sans, there was a passing reference to Windows ‘95.
 Well before then, cutting and pasting images from a clipboard meant
just that to the average computer user.  In the drawing office, no
graphic artist till the 1980s or thereabouts was without this product: 
Cow gum.

Contrary to popular belief, Cow gum
has nothing to do with the bovine creature.  It was a liquid petroleum
rubber based glue (similar to the stuff used in
 This was used for mounting and sticking paper onto paper or card.  It
came in a red and white tin and took a long time to dry.  Sometimes, a
residue of Cow gum may be present on the sheet.  This was rectified by
means of a special eraser.

Why Cow gum?  It is named after F.P.
Cow, the manufacturers of the product.  With the arrival of the Apple
Macintosh and desktop publishing software, it became obsolete as
creating page layouts and artwork moved into the digital age.  The
fixative also gave off fumes which gave creatives a bit of a high.

Today, you can get a substitute to Cow gum.  Ivy’s equivalent is known as Studio Gum,
which is basically the same stuff.  There is also another version
manufactured by Toucan.  Its packaging style pays homage to F.P. Cow’s
rubber-based fixative.

Contact Dreamkatcha today to discuss a web design or logo design project.