Graphic Design Trends: A 2017 Perspective

Websites evolve alongside technology and the ways people view content. This article revisits graphic design trends discussed for 2017, when mobile layouts, personalisation and minimalist styling were prominent topics. These observations provide historical context for considering how a visual trend might serve a project, rather than a checklist that every business should follow.

Mobile-first design and personalisation

One example discussed at the time was the personalisation of mobile-phone icons, fonts and imagery through tools such as HTC’s Themes. The wider point was to consider how interface choices could reflect individual preferences while keeping essential functions recognisable.

Mobile-first planning also encouraged designers to consider smaller screens before expanding desktop layouts. Responsive design helps content adapt across screen sizes, but its effectiveness depends on implementation. See Google’s mobile-site guidance and our web design services for context when planning a usable website.

Negative space and visual identity

Abstract, minimalist styles and effective use of negative space were also part of the discussion. These ideas can inform graphic design and branding; our logo portfolio provides examples of identity work. As with all trends, some are short-lived while others have lasting uses. The chosen approach should fit the project and serve a meaningful purpose.

For another view of that period, read about Pantone’s Greenery colour for 2017 and its place in the discussion of brand colour.

Contact Dreamkatcha today to discuss a start-up business, web design or logo design project.