Greenery: Pantone’s Colour for 2017

Pantone chose Greenery as its Color of the Year for 2017. Choosing a colour scheme for your startup business can support recognition, but a fashionable shade should also suit the identity and its intended uses. This historical article looks at the selection and its place in the design discussion of that period.

Greenery is a fresh, yellow-green shade associated with nature and renewal. It reflected interest in bringing natural elements into architecture and graphic design and branding. Colour associations offer inspiration, while legibility and consistent reproduction still require practical checks.

Fresh green leaves and paper swatches forming a design colour moodboard.
Concept illustration: fresh green leaves and paper swatches forming a design colour moodboard.

Pantone’s first Color of the Year, for 2000, was Cerulean (Pantone 15-4020). For 2016, Pantone chose two colours for the first time: Rose Quartz (Pantone 13-1520) and Serenity (Pantone 15-3919). Greenery followed that pairing as the selection for 2017.

Technical details: Greenery

  • Pantone reference: 15-0343 TCX;
  • sRGB reference: (136, 176, 75);
  • Hexadecimal reference: #88B04B;
  • Production matching: confirm the appropriate physical standard with your supplier.

These screen values follow the Pantone-authorised Greenery colour guide. They do not establish an exact RAL equivalent or guarantee identical results across screens, inks and materials.

Spring 2017 Fashion Report

Greenery appeared among the ten shades in Pantone’s Spring 2017 Fashion Report. The report led with Niagara (17-4123), a denim-like blue, and discussed colour use across the season’s collections. For wider context, revisit our article on graphic design trends in 2017.

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Dreamkatcha, 10 December 2016.