Designing a Wedding Logo: Part 2

Hiring a Graphic Designer for your Wedding

In Part 1 of our wedding graphic design series, we looked at balancing a wedding budget with the details that make an event personal. Couples may have different priorities for the venue, stationery and decoration, alongside expectations from family and friends. Agreeing those priorities early gives the designer a useful starting point. A limited budget does not prevent a memorable celebration: a consistent visual theme can connect the different elements of the day. This article focuses on wedding logo design and the information that helps a designer develop it.

One great tip is to introduce a graphic designer into your wedding plans, who is experienced in logo and graphic design. This can bring attention to detail and consistency to the event. Magazine photographs can provide inspiration, but the design should suit your own venue, materials and production budget. Agree which items are needed before commissioning the work.

A wedding logo is a representation of the happy couple. It can be used to promote their special event to their family and friends. It will be a unique design that can help their wedding stand out through details that feel personal to them. The process of designing your logo could also help inspire what you as a couple would want for your wedding. For instance, considering the colour of the logo might help you decide on the overall colour scheme for your wedding. Considering the style of the wedding logo may inspire your decision of the wedding venue. For instance, a defined sophisticated logo may persuade you to choose a stately home or hotel or a summer’s garden party. A modern, or more abstract logo, may suit some of the more unusual and contemporary venues that host modern weddings.

Preparing your wedding logo design brief

Once you have appointed your graphic designer, a brief is needed from you. It is your responsibility to make it as detailed as you possibly can to aid the designer. As said above a wedding logo is a representation of the happy couple. Consider sharing details you are comfortable discussing with your designer. This can range from interests shared, pet names for each other, how you met and even details of the proposal. These are the stories that can help create your personal logo design.

If you already have ideas about your wedding logo design, include it in the design brief. For instance, the date, the venue, colour schemes and themes. Just because you have hired a designer, it does not mean that you have to relinquish your ideas and perspective. The concept is to work together.

Within the design brief, also include the potential colour(s) if not already considered, the size and the shape of your logo design. When considering the size of your logo, remember text or lines that are too small or thin are not effective; they can disappear when printed. However if your logo is on a larger scale, make sure you can reduce the size without altering your design.

Approach your designer with these factors in mind, though you need not stress about the details because a good designer will include them in their design process.

Continue to wedding stationery and logo applications: Part 3 to explore how the finished design can be used.

Contact Dreamkatcha today to discuss a start up business,  web design or logo design project.