Wedding Stationery and Logo Applications: Part 3
Applying the Wedding Logo to the Event
With a personal wedding logo designed using the briefing advice in Part 2, the next step is applying it to your wedding stationery and event details. This process can also include the graphic designer whom you have already been working with. For instance, they may be able to further their help and creativity with stationery packages that they can offer, or even have valuable contacts with print houses that you may need. Therefore in your design brief, consider discussing and sharing your ideas of how to apply the future logo design. Discussing the full set of materials early lets your designer quote for the overall project. Agree the design work, printing, quantities and delivery dates before deciding which package fits your budget.
Wedding Stationery Design
The most obvious method to incorporate your wedding logo is via a stationery set. A “save-the-date” card can introduce the event before the formal invitation is ready. This is a less formal invite with minimum details of the event. Literally it serves the purpose of announcing a wedding event-to-be with the date that your guests may wish to keep free. This can be the first opportunity for you to show off your wedding logo. Discuss the card layout with your designer and how to include the logo. At a later date, the official invitation is to be sent out. Again, include the logo design in this invite along with the RSVP. At this point, your wedding guests may have developed a sense of what to expect at your event; consistent design gives an early indication of the colour scheme and theme. Clear dates, names and RSVP instructions are equally important. Check these details carefully before approving the print proof, and make sure decorative lettering does not make essential information difficult to read.
Once a first impression has been created, you want to be consistent in your wedding event. Therefore if you are having a traditional wedding breakfast, consider designing your table plan with your logo in mind. Perhaps include the logo subtly on the name cards that will be on the tables. This can help tie in the overall theme of the wedding simply at the wedding breakfast. Your table decorations, including wedding favours and perhaps the restaurant décor, could be subtly linked to your logo design, which your wedding guests have already seen via the invitations.
Digital Logo and Photo Displays
Stationery aside, consider electronic media that can also encompass the essence of the wedding theme. For instance, work with your graphic designer to create a visual display consisting perhaps of photos and/or videos of yourselves and importantly, that wedding logo design. This display can be showcased during the evening part of your wedding, perhaps before your first dance as a married couple. If this idea appeals to you, check the screen, sound and file requirements with your venue or DJ before the event, and test the finished display on the equipment that will be used.
Once the wedding day is over, do not forget to thank your guests for helping you create your magical day of celebrations. Thank-you cards need to be sent out. Again, the logo can be incorporated just like it was done on the invites; ending the event with the same visual identity that introduced it.
In our next article we will give an example of a specific wedding project, reassuring you that the ideas mentioned above are achievable and perhaps a few more suggestions.
Read the wedding logo project example in Part 4 to see these ideas applied to a celebration.
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