Wedding Logo Case Study: Lee and Fiona
An Example of a Wedding Logo Design Project
This wedding logo case study follows the ideas introduced in our earlier articles: setting a design brief, developing a personal identity and applying it consistently across an event. A wedding budget needs to reflect the couple’s priorities, but a coordinated theme can still bring together professionally produced items and handmade details. In Part 3, we explored wedding stationery and logo applications, from invitations to table decorations and digital displays. Here, we look at a specific project for Lee and Fiona. Their celebration shows how a shared interest, a personal story and a considered colour palette can guide a recognisable identity across different materials.
Appointing a graphic designer can help coordinate the visual details of a wedding event, with costs and deliverables agreed at the outset. We have discussed the assets of having a designer; from the main purpose of designing a custom wedding logo design, personal to the couple and perhaps also aid the wedding planning process. In this article we will give details of how a specific couple’s wedding logo design was achieved and how they applied it to their wedding.
Designing the Wedding Logo
The wedding we will discuss belongs to a couple, Lee and Fiona. They approached their graphic designer with a personal brief about themselves as they had few initial ideas for their custom wedding logo design. The brief included information such as how they met, interests they shared, who they are as a couple to their family and friends and how Lee proposed to Fiona. The important factors that the designer drew upon were that both Lee and Fiona were huge fans of Disney; mainly the magical and fairy tale elements of the Disney productions. So much so, Lee even proposed to Fiona in Cinderella’s Castle in Disneyworld, Orlando. The designer also took their names into consideration; Lee and Fiona or Lee and Fi as they are most commonly referred to, which suggested the word “leafy”.
The couple, together with their designer created their custom logo that consisted of a leaf within a heart. Whilst designing the logo, the couple made use of the designer’s creativity and a colour scheme of purple and pink was decided upon. This has been reflected in their wedding logo design. The couple also made a decision to incorporate a magical fairy theme, which subtly reflected the Disney productions into their wedding plans. A second logo was also designed for the couple consisting of kissing fairies.
How the logo was applied
Once the wedding logo was designed, Lee and Fiona used the same designer to design a set of wedding invitations for them. Both the logo and second logo were applied; usage of pink and purple tones complemented the logo designs and coordinated well with the wedding colour scheme.
The appointed designer had useful contacts with printers and even custom made stamp companies. Therefore Lee and Fiona were able to arrange in terms of printing their invitations. They also made use of the stamp company; Lee and Fiona wanted the flexibility to create some handmade decorations themselves, for instance name cards for the wedding breakfast and to add personal touches to later stationery, such as thank-you cards. Lee and Fiona also had the second logo transferred into a wedding cake topper. This was a unique idea that was simple yet an artistic method to complete the wedding cake.
The designer was also appointed to create a visual display, which was shown before the couple’s first dance. The footage was a series of photos and videos of the couple in their relationship shown with background music. The wedding logo was also displayed at the beginning of the footage, reflecting that of the production companies advertised before a film begins; this was not only a very personal touch but promoted the sophisticated wedding arrangement.
Lee and Fiona felt that the small touches incorporated into the event gave their wedding a consistent theme and a personal character. They were very happy to have had the professional input of their graphic designer but also had the freedom to add personal handmade touches to certain elements of their wedding.
Planning your own wedding design project
Weddings are expensive, however the combination of graphic design and personally designed elements can prove useful for couples planning a budget wedding. Choose a graphic designer that is experienced in logo design because we are here focusing on the benefits of having a personal custom wedding logo. It can be used in many ways to help bring all elements of a wedding together, from the first invitation to the thank-you cards, while leaving room for handmade details that feel personal to the couple.
The key is to work together with your chosen designer on the logo project. Share the personal details you are comfortable discussing to inform the designer’s ideas. Also discuss how to apply the logo design and other ideas you may have with your designer so they can explain what is practical. Agree the overall scope, print quantities and production costs before commissioning a package.
The Graphic Designer and Website designer used in this article as an example was Lee Ault at Dreamkatcha.
A wedding website can also share practical information such as venue directions, timings and updates in one place. Consider whether this would help your guests, and keep printed or direct communication available for anyone who needs it.