Why Choose a Custom Logo Design?
What is custom logo design?
Within graphic design, custom logo design creates a visual identity around a particular business, its audience and its goals. A logo is a graphic representation used by commercial enterprises, organisations and even individuals. Often logos are uniquely designed to aid and promote instant public recognition; a form of advertisement for the company. Logos may use symbols, the name of the business or a combination of both. A good logo design is meant to represent the company’s brand or corporate identities and to expand their customer recognition.
Therefore it is counterproductive to frequently redesign a logo. A carefully developed design can provide a consistent foundation while allowing considered updates as the business evolves. Hence it can be productive to seek the help of a professional graphic designer.
Choosing the right graphic designer
A good graphic designer should be able to interpret any design ideas or needs of the individual they are working with. They should reflect the individual’s artistic outlook and work ethic, therefore together are more likely to produce a logo suited to the brief. A professional designer will have technical knowledge (bitmaps vs. vector, bleeds etc.) and communicate realistic project timescales. These are important factors that will contribute to a healthy working relationship.
Agree the deliverable files with your designer before work begins. A vector version of the logo supports resizing, while suitable exports are useful for websites and print. Ask which editable files, SVG or PDF versions and raster images are included, along with colour and monochrome options. There is no universal requirement for three JPEGs at fixed inch widths: dimensions and print resolution should match the intended use. Check the printer’s specifications before preparing final artwork.
When designing the logo, the designer should also bear in mind the colour(s), size and shape. When these three elements are considered correctly, it will help minimise future cost implications; for instance when the logo design is transferred to different media. However, this is a process that requires teamwork from both parties. Therefore the individual should aid the designer by providing a clear idea about the concept and values of the brand, as well as an understanding of the consumer group.
Custom design and template-based options
Some individuals may consider employing a graphic designer not a worthy financial investment for their business. They may have a basic knowledge in graphic design and to save money, opt for programs that are designed for creating such logos. Some tools offer pre-designed templates as a starting point. You choose an existing design from the collection, then adjust its type, colour and layout. This can be useful for a limited budget, but a shared template may also appear in other businesses’ identities. Compare the available customisation with the distinctive impression you want to create for potential clients.
Professional graphic designers prefer to use their own creativity and vision to produce a design tailored to the business and its brief, which will distinguish that company from its competitors. However, an important rule is to allow the designers sufficient time to re-work on the design, until both the designer and you are sure the logo is satisfactory.
The purpose of a logo design
First, before examining the purposes of logo design, it should be understood that logos stem from consumer psychology. To have a good logo design is a tool to attract and hold the attention of the consumer, alongside the experience or product the company has to offer. When a favourable experience or product is remembered, the human brain associates itself with the design logo of that company. For instance, the human brain associates the iconic tick with sportswear and the famous ‘M’ with burgers and fries.
Focusing on the purposes of logo design, it is there to represent the company in an attractive and artistic persona. It should be uniquely designed with the capabilities to stand out from its competitors and create a positive impression that should last. With that said, the company has therefore partly established their brand identity through its logo design. A consistent brand identity can help customers recognise the company over time. Customer recognition is very important for a business because it holds the clients’ attention for perhaps further business or recommendations are made, creating potential new clientele. Also, a good logo design is a tool to promote the company and its services and products. Therefore a good logo can act as a form of advertisement. A logo design with meaning and purpose is as important as choosing the company name. The logo is a visible representative of the organisation, working alongside its name, communications and the experience it offers customers. The logo of your company keeps reminding people about the presence of your company through your company’s custom logo design.
Logo design usage
A logo design provides the company with unity and with unity, professionalism is reflected. The logo can be transferred to many kinds of media. For instance, a complete stationery set can be designed with the logo in mind; this includes business cards. It can be printed on advertising materials such as promotional posters and flyers or even as vehicle decals. If the company is providing a product, have the logo printed on the products. If the company is providing a service, perhaps have the logo printed on the company’s uniform.
A custom logo can help a business present a distinctive, consistent identity. Our guide to logo design considerations explains practical decisions about typography, colour and use across different materials. Use the logo design as a tool for advertisement and reflect the company’s professionalism.
Contact Dreamkatcha today to discuss a start-up business, web design or logo design project.