Why Business Stationery Design Matters
Business stationery design brings typography, colour and layout together to create a consistent impression of your company. In other words, skimping on your stationery design could project the wrong kind of image. If you remember our previous blog post on the Oscar nomination slips, you may well know already.
Most importantly, stationery design should be consistent with your company’s corporate identity. Lufthansa provides a useful example: its 2018 brand redesign introduced a bespoke typeface with digital readability in mind, alongside changes to its wider visual identity. The lesson for stationery is consistency across applications, with typography that remains clear wherever customers encounter it.
Consistent print and digital communications
Though the age of paperless office is getting closer, always allow for customers who need a paper copy. For tax return records, invoices and receipts should be easy to read. Again, with your company’s corporate identity. Even with smartphones and tablets, there is always space for hard copy business cards. Don’t forget compliments slips.
Stationery design the Dreamkatcha way
We at Dreamkatcha believe sound stationery design speaks volumes about your company’s image and is also enhanced by a great logo design. You can either send us your company logo, or let us create a design which best reflects your business’ corporate identity. We have worked on designs for sole traders, limited companies, and more besides.
Typography and colour should suit the business and its audience: a funeral director and a day nursery will usually require different approaches. Read our guide to why branding matters for more on creating a consistent identity. The video below, originally shared in our 30 January 2014 blog post, illustrates our earlier approach to graphic design.
Dreamkatcha, 13 July 2017.
Stationery design background by Studiotan (via Shutterstock).
Contact Dreamkatcha today to discuss a start-up business, web design or logo design project.