Website usability is the focus on the ease of use of a website. This can include the presentation of concise and relevant information to the subject of the website. The strategic placement of items in appropriate areas within the website is considered too. Perhaps whether the website is suitable for all ages and gender should also be considered.

In terms of incorporating a website in a business direction, website usability is very important. Good website usability creates a good impression for visitors that may be potential clients. It is an important strategy to make the website easy to navigate; enabling visitors to quickly find what they are searching for. Without this feature, visitors will simply move onto another relevant website offering what they want. Therefore a potential client is lost. Therefore, when designing your website, although it should incorporate your personal ideas and inspiration in terms of the artistic aspect of the website, the visitors’ needs should take priority. Website usability focused on visitors could mean potential clients for the business and in turn the success of your online business.

The key components to website usability are to have a clear and simple navigation system, it must consist of clear, simple and relevant content and good branding of the business which operates as advertisement for the business. You must remember that each member of the public that is viewing your site may have never visited it before and will not know what lies behind each heading, subfolder or menu item. Each link needs to be informative and descriptive, whether this is done by text, images, or simply the designated area that it is positioned. This will enable the viewer to make an informed guess as to what lies beyond the link that they are about to explore. Using a back button, or breadcrumbs on the page will also enable the user to conveniently return to the parent folder or section without having to start from the homepage again, equalling a good user experience.

Lastly, when the website is fully designed, a usability website test would be highly recommended. For instance, designing a website for your business is a very personal project. The website is inspired by your personal design ideas. It is your personal visualisation. The website is full of content that you are proud of and interested in. This does not necessarily be in agreement with the average visitor. Adjustments maybe needed to suit that of your visitor as well as something that reflects you and your business.