Why Website Usability Matters
Website usability concerns how easily visitors can find information and complete tasks. Good website design combines relevant content, clear layouts and predictable navigation. Accessibility overlaps with usability but focuses specifically on removing barriers for people with disabilities. W3C explains how accessibility, usability and inclusion work together; consider these needs throughout the design process rather than only at launch.
Designing for visitors
In terms of incorporating a website in a business direction, website usability is very important. Good website usability creates a good impression for visitors that may be potential clients. It is an important strategy to make the website easy to navigate; enabling visitors to quickly find what they are searching for. Without this feature, visitors may move to another website that makes the information easier to find. When designing your website, although it should incorporate your personal ideas and inspiration in terms of the artistic aspect of the website, the visitors’ needs should take priority. Website usability focused on visitors could mean potential clients for the business and in turn the success of your online business.
Clear navigation
The key components to website usability are to have a clear and simple navigation system, it must consist of clear, simple and relevant content and good branding of the business which operates as advertisement for the business. You must remember that each member of the public that is viewing your site may have never visited it before and will not know what lies behind each heading, subfolder or menu item. Each link needs to be informative and descriptive, whether this is done by text, images, or simply the designated area that it is positioned. This will enable the viewer to make an informed guess as to what lies beyond the link that they are about to explore. Using a back button, or breadcrumbs on the page will also enable the user to conveniently return to the parent folder or section without having to start from the homepage again, equalling a good user experience.
Testing website usability
Usability testing is useful during development and after launch, while there is still an opportunity to act on what you learn. For instance, designing a website for your business is a very personal project. The website is inspired by your personal design ideas. It is your personal visualisation. The website is full of content that you are proud of and interested in. This may not match your visitors’ needs. Adjustments may be needed to suit that of your visitor as well as something that reflects you and your business.
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For related design ideas, explore the benefits of simple web design.