Lee Ault: Graphic and Website Designer
Press release archive — February 2016.
Design experience at Dreamkatcha
This profile introduces Lee Ault, graphic and website designer at Dreamkatcha. At the time of this 2016 release, Lee had more than 20 years’ experience in desktop publishing, graphic design and website design. His work has spanned small startup companies and larger organisations, helping them develop printed and online materials that communicate their business clearly. Read more about Lee and Dreamkatcha for his design background and approach.
Communication throughout a design project
If it’s a brand new website you require, an attractive brochure or promotional media such as posters and flyers, then speak to Lee at Dreamkatcha. Discussing examples of relevant previous work can help establish whether his experience suits your project. Having worked with so many clients over the years, Lee has learnt that a good relationship with his customers is imperative to a productive working ethic. Communication is a must for any successful design project. If a client can’t talk familiarly with their designer, then the creative process becomes disjointed and unproductive. Lee’s approach encourages clear discussion of ideas, feedback and practical requirements. This allows both client and designer to understand the final goal, identify priorities and agree what the finished work needs to achieve.
An established working relationship can also support further projects, because the designer already understands the client’s business and visual identity. This includes completely new projects requiring completely new skills, or simply alterations and maintenance of a current design or website.
Continuity across website and graphic design work
Working with one designer across related creative projects can be beneficial in several ways. Not only have you already established a level of trust and understanding of one another, but you also understand how each other work. If it’s deadlines that are crucial to you, or maybe it’s attention to detail such as colours, measurements or a certain design style you are fond of, these preferences can form part of an established design brief. This allows more time to be spent on the project at hand without the need to run through all of this again. Previous artwork and agreed brand assets may also provide a useful starting point. Confirm which files are retained, what can be reused and whether any stock-media permissions cover the new project. Keeping a clear record helps both sides avoid unnecessary rework.
Another benefit of an ongoing relationship is a better understanding of the time similar projects require. Previous experience can help the designer estimate the work and plan around the client’s review process. Availability and deadlines should still be agreed for each project, with enough time allowed for feedback, revisions and any third-party production.
Lee’s creative background also includes the entertainment sector. Explore his music industry design experience for another perspective on the work behind Dreamkatcha.
Contact Dreamkatcha today to discuss a start up business, web design or logo design project.