Bespoke Imagery and Original Photography

Imagine you are about to dive into web design and give your website a new look. You may have coded your website from scratch or used a CMS like WordPress. You might have considered suitable images, but where from? Do you go for your own images or subscribe to a stock image source? Stock imagery can be useful, but customers may notice when a familiar photograph appears on several unrelated websites. Original photographs can show the people and work behind your business.

Bespoke website imagery gives you control over the subjects, setting and style.

Product photography setup with a camera, reflector and laptop image preview.
Concept illustration: product photography setup with a camera, reflector and laptop image preview.

A planned photo shoot can capture your products, team and premises in a consistent style. Start with the pages and messages those photographs need to support, then agree a shot list. This helps you build an image collection that reflects the business and gives your designer suitable options for page layouts.

Taking photographs or commissioning a photographer

There are two ways of adding original photography to your website. Firstly, you may have the photography skills to take your own pictures. If so, you could put your cameras to good use – whether the latest DSLR or a 35mm Leica IIIG rangefinder. How you use your equipment, as well as having high quality photographic kit, matters.

For indoor shots, you could invest in studio equipment and suitable lighting, but compare the purchase cost with how often you will use it. If you only need limited access to a studio, look into hiring a photographic studio and compare hourly rates in your locality.

Or you could hire a professional photographer, especially if you are too busy to take your own pictures. We at Dreamkatcha can also do image editing and retouching, to add the finishing touches to your image. For practical preparation advice, read our guide to getting the most from your images for website design.

Photograph your business premises

Don’t be afraid of using your company’s premises for your images. Photographs of your own workspace can give visitors a clearer idea of what to expect. Choose scenes that support the message and present the location accurately, rather than using an unrelated office image.

Twin Lens Reflex camera image by TW Stock (via Shutterstock).

Contact Dreamkatcha today to discuss a start-up business, web design or logo design project.