Affixed Apparel is a startup business within the fashion and clothing industry, based in London. The company approached Dreamkatcha for advice on how to setup their startup business with the effective use of logo design and branding. We were commissioned to design a company logo for the business. Our aim was to create a desirable and eye catching logo design. The logo would appear on all of the company’s clothing and media, both printed and online. In such a competitive market, the logo needed to be instantly recognisable, edgy and timeless. After creating many logo designs in an assortment of different colours and variations, Affixed Apparel settled on the one shown. We have also extended and expanded our contract with the company. We currently help them create and design most of their products.