Cakes Cayden is a cake design company situated in London. The cake design company asked us for a striking logo design to help get them established in the London area. As a new business, the logo design was very important to establish a brand identity. The company wanted a balanced use of graphics and type to stand out on any background. By tilting the design and using a bold colour we could achieve just that. We also fulfilled the requirement of a 50′s American confectionery products and design theme.