Fit in the Sticks is a startup company specialising in fitness classes, situated in the London area. The company’s logo design was a byproduct originating from a website design project that the company had commissioned us for. The company’s website design brief did not include or require a logo design. However, the company was very pleased with the work and asked to keep the logo. The logo was not asked for and was designed unintentionally, therefore Dreamkatcha offered the client the logo free of charge as a gesture of good will.