Or: how not to attract customers to your website thanks to shoddy web design and development
was formed, our aim from the start was to raise standards in web design
We are strong advocates of accessibility, clear design, and aim to
raise the bar a little higher each time. In our time, we have seen some
websites that were acceptable in the 1990s and should have stayed there.
This has inspired our latest posting on the ten deadly sins of web
design and development.
10. Neglecting Cross Browser Compatibility
Most of our web browsing is done on mobile devices – iPhones, iPads,
Android tablets and so on. More than ever, websites need to be designed
for all browsers and all users, and this means using responsive web
design techniques. From traditional PCs to the most modest of
9. Automated Music
Just don’t bother. Having automated music on your website is a
one-way ticket to higher bounce rates. The embedded audio file may be
charming for 10 seconds but hearing the same muzak each time you load
the site is irritating at the very least. Why not see some of our latest projects
and see for yourself.
8. Ignoring White Space
A balance between content and whitespace is an essential ingredient
of any website. The browser, irrespective of their device or PC does not
want to be bombarded with an overkill of text, graphics, audio and
video files. Potential customers may take their business elsewhere.
7. Too Many Stock Images
Sometimes you can tell from a great distance if the web designer has
plumped for stock images. For example: the clichéd pictures of women
with white teeth and call centre headsets. Go for original images
featuring your own work. Hire a photographer or teach yourself, and
invest in some high quality photographic equipment. A well focused
original image with a DSLR or a film camera adds more value to your site
than a stock image.
6. Images Of Text
Images of text are a major accessibility issue. If s/he is unable to
view images on your website, imagine if textual content was saved as an
image file? Furthermore, your website won’t be properly indexed by
search engines if text is used in this way. Thanks to CSS techniques,
this method is wholly obsolete.
5. Too Many Big Images
Big images can either take forever to load or be a pain to navigate
on a mobile phone. If you’re designing for mobile devices as well as
desktop PCs, ensuring the scalability of images is important. With
loading time another issue, image sizes should strike a balance between
clarity and file sizes.
4. No Clickable Logo
With responsive web design in its ascendency, the use of a clickable
logo is more important than ever. Today’s web designers and visitors to
your website associate the clickable logo as the back to Home link.
3. Confusing Navigation
In cyberspace, there is nothing worse than getting lost on a website
due to arcane navigation systems. It is imperative that your website has
the same navigation on all of its pages, with primary links given pride
of place. Pull down menus from primary links could be used to direct
users to secondary pages.
2. Inconsistent Style
What’s worse than inconsistent navigation? An inconsistent style
throughout your website. This was why CSS (Cascading Style Sheets) was
invented in the first place. It also allows for wasteful coding, slowing
down your website and its ability to be seen by search engine
directories. A consistent house style throughout your website allows for
continuity from the Home page to the Sitemap.
1. Splash Pages
For our final web design peeve, we look at something that was
acceptable for a while though truly awful in 2017. Ladies and gentlemen,
we give you… the Splash Page. The idea of a splash page was to ‘greet’
visitors to the client’s website, usually with a self-indulgent Flash or
Shockwave movie clip. But, in the dial-up era, they were slow and added
little value to the site. Which is why they were – and still remain
today – discredited as a web design technique. This form of ego
massaging is also bad for rankings.
We strongly advise refraining from using the ten techniques detailed
above. Unless you’re the creative genius behind the Lings Cars website
which breaks every design and style rule going. A poorly designed
website is usually bad for business, but Ling Valentine bucks the trend.
With the way it is designed, it actually satirises ‘90s websites in a
fun way and pricks the pomposity of its rivals.
Contact Dreamkatcha today to discuss a start up business, web design or logo design project.