Local Business Websites: A 2016 Perspective

Ten local business website benefits: a 2016 perspective

First published in 2016, this article explores local business website benefits. Professional web design can help a company present its services, communicate with customers and make information available beyond opening hours. The ten considerations below remain useful starting points when planning an online presence.

1 – Your website is an online brochure

Printed brochures can be useful, but updating and distributing them involves costs. A website offers a complementary way to share information and keep it current. Your website can serve as an online brochure where potential clients can view your products or services at any time. Moreover, you can update this online brochure without the printing and physical distribution costs.

2 – Reach customers in Berkshire and beyond

A website gives people a place to learn about your business when they search online. The original Google+ reference is outdated; for current advice, consult Google’s guidance on local search visibility. Accurate business information and relevant website content help customers understand your offer, although creating a site does not guarantee local rankings or enquiries.

3 – Local business reputation in Bracknell

Clear service information, contact details and relevant examples can help prospective customers assess your business. Our web design for Bracknell businesses supports this local context, with an identity suited to the company and its customers.

4 – Increase Influence with ecommerce or local services

A website with a good user interface and user experience can convince a web surfer to stop on your page and buy what you are selling online, or offering local services in Berkshire, Bracknell, Reading, Wokingham, Windsor, Maidenhead and Ascot areas.

5 – Showcase your services or products

With a well-designed website you can showcase your products and services to look desirable and encourage viewers to make that critical transaction or contact you for an enquiry or order.

6 – Rejuvenate your business goals in 2016

When creating your website you will be able to re-grasp what the essence of your company or organisation is and refocus your business goals. Often a fresh new design inspires fresh ideas so take the opportunity to be focussed.

7 – Sell beyond the high street

An online shop can extend your reach beyond a physical store. Plan for fulfilment, delivery, payment processing, maintenance and customer support when comparing its costs and opportunities.

8 – Always open for business 24 hours a day

A website can accept enquiries or orders outside normal opening hours, subject to service availability. Set clear expectations about response times, order processing and support.

9 – Communication with local customers

Using your site as a blog or newsfeed you can update your loyal customers on the newest offers, products, promotions, events, photos, or any other content.

10 – Marketing, SEO and website promotion

Useful content, clear navigation and ongoing promotion can support your website’s visibility. For a wider discussion of the opportunities, read why a business needs a website.

Contact Dreamkatcha today to discuss a start-up business,  web design or logo design project.

Map shown in the original 2016 article.