a scatter diagram illustrating good SEO

What is Search Engine Optimisation?

If you’re serious about creating a great website, then you’ll naturally want it to appear at the top of search results for your chosen keywords.

In order to see your site do well, you’ll need to make the most of the of Search Engine Optimisation, also known as SEO. By using SEO properly, you’ll soon see users flocking to your site.
SEO can be achieved using two different methods, both equally important:

  • On-site SEO, which involves the way the site is put together, and in particular keywords;
  • Off-site SEO, where other credible sites link to yours, and vice versa.

Both of these types of SEO are crucial. Search engines use many different factors to determine page rankings, so you’ll want to ensure you’re doing everything possible to get noticed.

On-site SEO

On-site SEO is all about structuring your website in the most effective way, so that search engine “bots” can easily scan your site, and understand what it’s about. The important thing here is the use of keywords- deliberately chosen words that are relevant to what your site provides. Keywords are important not just in the content of your site, but also in the code used to make up the site itself- something which many people miss out on.

This isn’t as easy as it might appear, however. Simply using your keywords over and over again on a page will actually have a damaging effect on your page rankings, since search engine bots regard this as spam. If you implement your keywords in the right way, though, you’ll soon find more and more people flocking to your site.

All sites that Dreamkatcha produce are built to be Search Engine Optimized right from the get go. We’ll work alongside you to choose the right keywords to get you noticed, and then carefully research the best ways of implementing them. Building a site like this is the best way to ensure that you appear at the very top of results pages.

Please note, to keep our prices down on our standard 5 page website, SEO capabilities can be added to with our bolt on SEO package. Your website will be SEO friendly  and may also get to page one of google, but if your market is slightly more competitive, you may wish to have a more robust and expanded SEO capability. This will involve much more on-site SEO tactics and tools. If your target marketplace is extremely competitive you will want to enquire about a monthly SEO contract, such as the one that we employ. Please enquire for further details on the company that takes care of our SEO needs and we will be happy to get you both working together.

Off-site SEO

SEO isn’t just about your own site, though. Search engines also carefully analyze links to your site from others, in order to check your credibility. The more links you have from other highly ranked sites, the better your page ranking will be. Using our connections, we can have numerous other sites linking to yours, and quickly have a positive effect on your SEO.

Appearing on the first few pages of search results is crucial if you want your site to succeed. Studies have shown that 89% of people won’t scroll past the first 10 search results, so you’ll need to make sure you stay a step ahead of your competitors. Dreamkatcha provide an off-site link building service that’s guaranteed to have you appearing on the top results pages in no time. Our prices depend upon the popularity of your keywords, so you’ll likely find we’re available for less than you think. Get in touch today to find out what we can do for you!