A good logo design will stand out as the first point of contact between your company and the public. As such, it should not only communicate but relate to your target audience. Over the years, we’ve seen some revolutionary logos that have taken the world by surprise and elevated their parent businesses to greater heights. What these logos have had in common is their ability to inspire and remain memorable in the public domain.
Here are four attributes which make a good logo design;
1.Simplicity: Its often said simplicity is the ultimate sophistication, and rightly so. Adopting a simple logo design enables your logo to be more versatile, meaning it can be used across a wide range of media, for example, business cards, billboards and on badges. Simple logos also have the characteristic of being timeless, and they can withstand the rapid changes in technology and design trends.
2.Relevance: You certainly want a logo that is relatable to your audience and the current market trends. In light of this, you should conduct a good research on your client’s world and identify what inspires them. For example, if you are starting a health foundation, having a smiling face as part of your logo will send out a positive message. A relevant logo makes it easier for you to market your products and services to your clientele.
3.Uniqueness and distinction; Aim at creating a logo that can easily be picked out from the competition. To achieve you can use some creativity on your colours. For example, white writings on a black background are easily identified. A unique logo is memorable and enables you to widen the scope of your operation.
4.Communication: a good logo should communicate your co values to the public. Communication helps your audience understand what you stand for as an organisation. As such, aim to include at least one element of communication on your logo. For example, you can have your company’s slogan engraved somewhere below the logo icon. This makes it easily identifiable with your target audience, which elevates your popularity.
Here are some benefits of contracting a professional logo designer;
Design knowledge: contracting a professional ensures you keep up with the latest trends in regards to logo creation. This is important in ensuring your logo remains relevant.
Time-saving: Professional logo designers work around the clock to get you an ideal logo. Having been in the practice for a long time, they can design a logo much faster saving you some precious time.In a nutshell, a good logo is a combination of tact and wit. You should ensure that you maintain your identity in the design while at the same time communicating to the public.