White Label Design for Agencies
White label design for graphics, web design and business means companies and agencies are able to expand their services without recruiting a permanent in-house designer. The company is acquiring the creative skills of a graphic designer that extends its range of services to its clientele. Therefore they are potentially expanding their business and target audience. On the other hand, the designer is gaining work, thus extending and expanding their professional skill set and knowledge with lots of practice. A clear brief and agreed responsibilities help both parties work effectively.
This type of design support for agencies can also help established companies with a substantial client list when their workload exceeds the capacity of the existing team. The white-label service enables graphic and web designers to “lend a hand” to those companies. The amount of work, project scope, fees and availability should be agreed before starting. Discuss whether support is needed for one assignment or a continuing relationship, rather than assuming a minimum or guaranteed workload.
Silent Partner: behind-the-scenes design
This article describes three working models: Silent Partner, Direct Dealer and Referral. The Silent Partner is where the designer works behind the scenes, without having to contact the company’s client during the design process. They are essentially working as the company’s in-house asset. A design questionnaire can capture the client’s requirements, with the agency passing the brief to the designer and coordinating feedback and approvals.
Direct Dealer: client communication
The Direct Dealer is where the designer represents the company. They will directly contact the company’s client on their behalf and get the project underway. This is particularly useful when clients have an in-depth brief with technical questions that the designer can help answer. Direct discussion can reduce handovers, while the agency remains responsible for agreeing how communication, feedback and approvals will be managed.
Referral: introducing a designer
If there is a project being presented to the company by a client, which the company do not wish to have involvement in, they can refer the project to their chosen designer. This is known as The Referral. This method enables the company to take a step back but not disappoint its client by totally refusing the project. This is a referral arrangement rather than work presented under the agency’s brand.
Choosing a working arrangement
The potential benefits depend on the model chosen and the project requirements. External support can help an agency manage variable workloads without adding a permanent role. Furthermore, this enables the company to expand on their services for their clients because the designers solicited work as an extension of the company. For a broader comparison of working arrangements, read our guide to choosing a freelance web designer or agency.
Contact Dreamkatcha to discuss current availability for white label website or graphic design support.